Overview
- Industry
- Personal injury law
- Market
- Florida, multi-city and statewide
- Services
- Technical SEO, local SEO, content, AEO
- Timeframe
- Feb 18 to Aug 17, 2026
- Data
- Google Search Console, rank tracking
- Client
- Name withheld
The firm competes with large personal injury brands that have years of content and links. The goal was more qualified calls and form leads from organic search and the Map Pack, without paid ads.
The challenge
Search Console showed impressions spread thinly across hundreds of queries, with no page strong enough to win any of them. The site was relevant to many searches but competitive for none, and its city pages were thin or missing.
What we did
Technical foundations
Full technical audit and Core Web Vitals review, HTTPS and canonical fixes, XML sitemap review and resubmission, and conversion tracking for calls and form leads.
City pages and Google Business Profile
City pages for the markets the firm serves, starting with its home city, linked from an optimized Google Business Profile.
A blog that answers real questions
What to do after a car accident, average settlements, pain and suffering, PIP and no-fault, the statute of limitations, slip and fall, dog bites and brain injury claims. Each post links to the matching practice and city page.
Written to be quoted by AI search
Direct answers near the top of each page, FAQ sections, structured data and an llms.txt file.
Speed held while the site grew
Lighthouse stayed at SEO 100, Best Practices 100 and Performance 94 as new pages went live.
Results
Google Search Console, February 18 to August 17, 2026 compared with the previous six months.
- Search clicks (6 months)928 → 1,769
- Search impressions (6 months)467.9K → 652K
- Pages indexed by Google~75 → 227
- Clicks to the home-city page37 → 188
- Rolling 30-day clicks~210 → ~585
Google Business Profile calls went from about zero to a peak of 12 a month, and 61 pages were cited across Google AI Overviews, AI Mode, ChatGPT and Gemini.
Rankings
| Keyword tier (filtered, as of Aug 14) | Keywords |
|---|---|
| Top 3 | 27 |
| Top 5 | 46 |
| Top 10 | 100 |
| Top 25 | 239 |
| Top 50 | 304 |
Takeaway
Key lessonStrong local pages and useful answers to real client questions moved the average position from page three to page two, with 100 keywords on page one. AI citations followed from the same work.