Overview
- Industry
- Residential property management
- Market
- MD, PA, DC and Northern VA
- Service
- Full SEO and AI search audit
- Delivered
- October 2026
- Platform
- WordPress
- Scope
- 4,758 URLs, 5 templates, 5 AI platforms
Every figure below is from the audit delivered in October 2026 and reflects the site at that time.
The challenge
| Check | Coverage |
|---|---|
| Sitemap URLs fetched | 2,120 |
| URLs reached by following links | 4,758 |
| Templates speed-tested (Lighthouse) | 5 |
| Pages content-scored | 172 |
| E-E-A-T checks | 69 |
| AI platforms scored | 5 |
Scorecard
| Category (weight) | Score |
|---|---|
| Technical SEO (22%) | 68 |
| Content quality (23%) | 66 |
| On-page SEO (20%) | 78 |
| Schema / structured data (10%) | 85 |
| Performance, Core Web Vitals (10%) | 42 |
| AI search readiness (10%) | 55 |
| Images (5%) | 60 |
| Weighted health score | 67 |
What we found
Pricing placeholders and contradicting fees
The live fees page showed "Confirm before publish" in four cells, and renewal and management fees on city pages disagreed with it. AI assistants quote this text directly to prospects.
A broken phone link on every page
The footer call button pointed to a web address instead of a
tel:link, so every mobile tap on all 2,120 pages went to an error page.Mobile speed: 15.1-second LCP
A caching plugin lazy-loaded the hero image, and three Google tag libraries (~530 KB) plus reCAPTCHA (356 KB) loaded on every page.
AI crawlers blocked at the origin
Uncached URLs, including every blog post, llms.txt and the sitemaps, returned 403 to a major AI crawler.
Out-of-date legal content
The Maryland landlord-tenant guide still described a security-deposit limit that changed in October 2024.
Index hygiene
Redirecting and noindex URLs in the sitemap, an indexable theme demo post and duplicate pages, two county contact buttons returning 404, and internal links carrying UTM parameters.
The plan
| When | Focus |
|---|---|
| Week 1 | Pricing, legal update, crawler allowlist, phone link, hero preload, 404s, sitemap |
| Weeks 2-3 | Tag consolidation, form scripts, redirect chains, UTM cleanup, security headers |
| Month 2 | Thin location pages, Organization schema, readability, llms.txt |
| Ongoing | Monthly crawl, Search Console monitoring, CWV re-tests |
Takeaway
Key lessonMost of the highest-impact problems were cheap template and configuration fixes, invisible to a sampled report and obvious to a full crawl with live re-checks.